Australian-based tech skincare brand ZitSticka has become a cult favourite in the acne patch category in the US, the UK and Australia. Founded by two brothers-in-law, Danny Kaplan and Robbie Miller, in 2018, the brand’s debut product KILLA features dissolving micro-darts filled with blemish-fighting ingredients such as salicylic acid.
The digital native brand signed its largest retail partnership deal in February, rolling out in 1800 Target doors in the US. It is also stocked at Ulta Beauty, the largest specialist beauty chain in the US.
in Australia, ZitSticka is available from its own dedicated website – www.zitsticka.com.au – Priceline and other leading DTC sites such as Lookfantastic, RY.com.au, Amazon and Oz Hair & Beauty.
Heyday, the San Francisco-based DTC company, has acquired ZitSticka for an undisclosed sum in a bid to become a market leader in acne patches, one of the fastest-growing sectors in the US$4.13 billion global anti-acne market.
Over the past three years, ZitSticka has grown from a single product to a range of supplements, body washes and topicals. It has also become a firm TikTok favourite and acquired celebrity fans such as Kelly Rowland, Chrissy Teigen and US actress/model Yara Shahidi.
Heyday is committed to buying and developing brands, accumulating a war chest of US$800 million over the past year from key investors such as The Raine Group and General Catalyst.
We are the perfect partner to build ZitSticka into a household brand name, thanks to our platform capabilities in omnichannel distribution, product innovation and brand marketing, said Griffin Gordon, Chief Business Officer at Heyday.
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