The parent company of Nivea and La Prairie enjoyed a strong first six months of the year with sales climbing 10.5 per cent like-for-like to 4.48 billion euros ($6.57 billion).
Power brand Nivea reported an 11.2 per cent increase in organic terms for the first half. Sun, lip, face and body SKUs were the main drivers of the brand’s skincare revenues and deodorants and shower gels fueled its personal care category.
According to the multinational, this powerful performance was also boosted by significant gains in market share across the majority of categories. Growth in the online business once again outstripped that in bricks-and-mortar retail.
Beiersdorf’s dermocosmetics brands – Eucerin and Aquaphor – were also in the fast lane. Sales rose 26.6 per cent as the brands increased their market share in nearly all geographic regions, notably the US and Germany.
The first half was a mixed bag for luxury brand La Prairie with organic growth of 1.8 per cent.
The US market, the largest beauty market in the world, posted double-digit gains for La Prairie in the first half. But the brand was hit by Covid-19 restrictions and lockdowns in China during the second quarter. There’s been a solid bounce back and La Prairie has been in positive territory since June, says Beiersdorf.
In an increasingly challenging environment, Beiersdorf carried strong momentum from the start of the year into the second quarter and posted double-digit sales growth at group level, said Vincent Warnery, CEO of Beiersdorf.
“We were also able to significantly improve our profitability. In the second half of 2022, we expect additional headwinds from economic and political tensions”.
Beiersorf’s full-year guidance remains unchanged and growth at the upper end of single digits is expected for the second half of the year.
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