Chemist Warehouse and Revlon join forces for International Lipstick Day

In an effort to make a real impact and improve the lives of individuals in the community, charity partnerships have become a valuable opportunity for brands and retailers to engage their staff, customers, and stakeholders while showcasing their organisational values.

Leading by example, Revlon has continued to partner with Chemist Warehouse for International Lipstick Day 2023, demonstrating a strong commitment to purpose-driven collaboration.

Successful Dream Ball raises vital funds for Look Good Feel Better

The campaign aims to support Look Good Feel Better, a free national community service program run by the Cancer Patients Foundation that is dedicated to teaching cancer patients how to manage the appearance-related side-effects caused by cancer treatment, and empower women through a range of initiatives.

With the support of local brand ambassador Delta Goodrem, Revlon’s campaign centres around the exclusive sale of Super Lustrous Lipstick at Chemist Warehouse, with $2 from each purchase being donated to Look Good Feel Better. The campaign in 2022 surpassed expectations, resulting in a remarkable $78,000 donation to the Look Good Feel Better program.

Ways to give – Look Good Feel Better

Following the tremendous success of the 2022 campaign, Revlon, Chemist Warehouse, and Look Good Feel Better have joined forces again this year, with the goal of empowering more Australians facing a cancer diagnosis.

This year, the International Lipstick Day campaign will run from Thursday, July 6 until Wednesday, August 2, 2023.

From left: Monica Wojnarowska, Digital Manager, Revlon, Megan Fowler, Brand Manager, Revlon, Alex Bateman, Group PR Manager, Chemist Warehouse, Demmie Vasilevski, Category Buyer, Chemist Warehouse, Amy Kingon Smith, Head of Marketing, Revlon, Mija Hovanjec, Social Media & Content Coordinator, Chemist Warehouse.

Carol Kavurma, General Manager of the Cancer Patients Foundation and Look Good Feel Better, emphasised the significance of such partnerships.

“Partnerships like this are vital for the longevity of our program,” she said. “The incredible contributions of brands like Revlon and retailers like Chemist Warehouse have meant cancer patients across Australia could access our program in a way that best supports them through the rigors of cancer treatment.”

To participate in Revlon’s International Lipstick Day campaign and support Look Good Feel Better, visit www.ChemistWarehouse.com.au. For more information on Look Good Feel Better, their services, and partnership opportunities, visit lgfb.org.au or follow them on Facebook, Instagram, and LinkedIn @LGFBAustralia.

Images from the launch event below. Photography: Jack Owen Bennett.