Despite the challenges of Covid-19, including a last-minute Victorian lockdown, this year’s Naturally Good Expo was a resounding success drawing huge crowds of retailers, distributors and media.

The two-day trade show held on May 30-31 showcased more than 220 exhibitors from around the nation in diverse areas of food, beauty, health and homewares, as well as 17 leading business speakers. A multitude of influential buyers attended the event at Sydney’s International Convention Centre (ICC) with interest ramped up due to increased global interest in health and wellness.

Naturally Good’s Commercial and Digital Innovation Manager, Lynn Ormiston, said the expo which has been running since 2015, exceeded all expectations. “Given the cancellation of last year’s expo due to COVID, we were on high alert throughout the year. However, the crowd turn-out was fantastic with exhibitors saying they were constantly busy with distributor enquiries and meetings.”

Ms Ormiston said the Victorian snap lockdown, which began just two days before the show’s commencement, resulted in a number of exhibitors from the state not being able to make the event.

“That was really unfortunate considering how much effort exhibitors go to, although majority of Victorian exhibitors were able to make it across to NSW in time, pulling out all stops to get here. Additionally, numerous Victorian distributors weren’t able to make it, however we have provided their contacts to inquiring businesses and will continue to work with these impacted brands.

“This year has been unprecedented given all the challenges however we did our utmost to put on a Covid-safe event and the feedback from attendees has been overwhelmingly positive.”

The beauty and personal care industry was well-represented with many products featuring vitamin and nutrient infused products. Sustainability was also a major draw with chemical-free agents, cleaning devices and waste-free products on display.

The speaker sessions featuring some of the nation’s most knowledgeable leaders, provided invaluable insights. Popular topics included Getting Cred with Gen Z, How to Grow and Sell Your Independent Retail Business, and Understanding Your Customers On An Emotional Level For Retail Success. 

The expo will return to Sydney next year on 6-7 June 2022 at the ICC.

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