Kate Spade launched in 1993 with a collection of six essential handbags.

“Today, the brand is a global life and style house with handbags, ready-to-wear, jewellery, footwear, gifts, home décor and more,” said Interparfum Brand Manager Sara Phanekham, at the Kate Spade New York EDP fragrance launch.

The launch was held at a Kate Spade pop-up in Westfield Sydney, Pitt Street Mall.

Sara addressed media and guests at the event, saying  that the brand “has always stood for optimistic femininity and has a unique style”.

Perfumer Marie Salamagne, from Firmenich, a private Swiss company in the fragrance business. said the fragrance paid tribute to the colourful and carefree nature of a wild strawberry.

“My objective was to capture the unique scent of this lush and extremely elegant red fruit to feature joyful femininity, sublimated by gorgeous rose essence, the queen of flowers,” she said in a statement.

According to Salamagne, the sparkling top note of citrusy bergamot combined with sweet wild strawberry bursts with optimism and happiness.  The intense floral heart of rose essence and freesia adds a fresh femininity so characteristic of the Kate Spade New York Woman.  The base note of ambroxan and cashmeran adds a voluptuous woody touch to the fragrance, instilling it with depth and confidence.

At the event, guests were given an engraved bottle of the new scent to take home as well as a bespoke Koi dessert which complemented the fragrance.

The fragrance is distributed in Australia by Cosmax Prestige Brands.

Images from the event, taken by Esteban La Tessa, below.

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