The global teeth whitening products market size reached US$5.2 billion ($7.7 billion) in 2021. Looking forward, Research and Markets expects the market to reach US$7 Billion ($10.3 billion) by 2027, exhibiting a compound annual growth rate of five per cent during 2021-2027.
Founded in 2014 by Alison Egan, Sparkling White Smile has grown to become one of the top cosmetic teeth whitening companies in Australia.
Sparkling White Smile offers a range of mobile and in-salon services with 120 licensees around the country that have serviced over 800, 000 clients to date.
The company recently launched its Aylba Smart DIY Home Edition, available online and exclusively in 463 Chemist Warehouse stores before it rolls out to other retailers.
Featuring eight large led bulbs, the DIY accelerator offers blue light LED for whitening and red-light LED for gum care and is formulated with 6% hydrogen peroxide.
Speaking exclusively with Retail Beauty, Alison said the idea for the product was conceptualised during the pandemic.
“As a service-based business, Covid-19 hit us hard,” she said.
“We used that downtime to develop a retail product range that was on the same level as our professional service, we did want to launch it until we knew it was ready to disrupt the market. Chemist Warehouse saw the product and agreed to take us on as there is nothing else like it on the market. I have always loved Chemist Warehouse and its ability to help scale brands, so working with them as a retail partner is a dream come true. I have also found many clients want things instantly, Chemist Warehouse is accessible, plus clients don’t have to pay for shipping.”
Alison said it took her and her team about two years and five prototypes before they “really nailed it”.
“Because I was already working with the technology for our professional service, the main challenge was simplifying it for at home use, while delivering the same amazing results. The whole process took around two years, I couldn’t be more happy with the final product.”
Images from the launch event, held at Topikos in Bondi, below:
