Done right, the impact can be huge, lasting, and the brand association with a name and a face with clout can be memorable, and funnel into the ultimate aim for a brand: shifting product from shelves, and fostering brand loyalty.
Done right, the impact can be huge, lasting, and the brand association with a name and a face with clout can be memorable, and funnel into the ultimate aim for a brand: shifting product from shelves, and fostering brand loyalty.