Due to the success of the Trinny London pop ups in Westfield Bondi Junction (NSW) and Westfield Doncaster (VIC), both retail locations have been extended past their original six-month leases and will remain open until at least September 2023.
Trinny London is a makeup brand created by Trinny Woodall, a British fashion and beauty expert.
The brand focuses on simple, stackable makeup products that are designed to be easy to use and customize for each individual’s unique skin tone and preferences.
The brand emphasises the importance of using makeup to enhance natural beauty rather than cover it up, and encourages women to experiment with different products and shades to find what works best for them.
Speaking exclusively with Retail Beauty, Trinny said the ‘bricks and mortar’ pop ups complemented the online store.
“We were very focused on being a direct to consumer brand and there are always people who want to be touching and feeling products, especially with different colours if they feel they need to test on themselves,” she said.
“We have been fortunate that there’s been a really strong love for the brand in Australia, so our thought is that quite a few people have been told about it and have been waiting for us to come to a place near them where they can buy it, and that’s probably why we had a very big uptake.”
Trinny said when she launched Trinny London, her philosophy was to create “something so special in personalisation, that people would travel far and wide for it, which they have”.
“As we progress and mature as a brand, we appreciate that we need to come more to where our customer is, and so for us, that is an omnichannel approach. Whether you are somebody who likes to shop online, on your phone, on a tablet, on your desktop, in person – we want to be where you like to shop. We also want to continue to innovate our personalisation service online. So if you are not able to come to a location, we can give you the confidence to shop online, even if you are predominantly a retail shopper.”
Trinny London’s products include foundations, concealers, blushes, highlighters, lipsticks, and more, all of which come in small, stackable pots that are easy to take on-the-go which can be tried at tested at the pop ups.
Consumers can book appointments via the official Trinny London website links below and the cost of the appointment is fully redeemable against any Trinny London purchase made on the day.
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Please do a pop up store in Brisbane, Queensland.