Dermalogica was founded by skin therapist Jane Wurwand in the US in 1986. In 2001, the brand released its first ‘foliant’, the Daily Microfoliant, a brightening, rice-based powder exfoliant.
In 2015, it was acquired by Unilever, when the multinational splurged 16 billion euros (AUD$25.2 billion) scooping up over 20 beauty and wellness brands, including Dermalogica and Murad.
Two years later, in 2017, the brand released its second foliant, the Daily Superfoliant, a resurfacing charcoal-based power exfoliant.
Fast forward to 2022 and Dermalogica has released its third foliant, the Daily Milkfoliant.
Speaking to media and influencers who gathered for the launch, Emma Hobson, Dermlaogica Director of Education Asia Pacific, said daily exfoliation was essential for smooth, healthy-looking skin but it was also the step in a skin care regimen that was most misunderstood.
“People are overwhelmed by confusing, intimidating messages around exfoliation – afraid overdoing it might strip skin of its natural oils and cause breakouts, increased sensitivity, or dry, flaky skin,” she said.
“However, the Daily Milkfoliant is the peaceful way to exfoliate. It is clinically proven to smooth skin calmly; with 90 per cent of consumers having significant smoothness after just one use.”
Emma explained the product was made with oat, coconut, and botanical extracts rich in alpha hydroxy acids (AHAs) and beta hydroxy acids (BHAs) and housed in a bottle made from 50 per cent recycled plastic.
Unilever’s CEO Alan Jope, recently said he is aiming to triple the size of Unilever’s Prestige beauty business, which includes Dermalogica, Ren, Hourglass, Paula’s Choice and Living Proof, from 1 billion euros to more than 3 billion euros in the next few years.
Images from the launch event below:
Read the current issue of our digital magazine below: