I’m sure by now you have noticed that our latest issue features a sexual wellness brand, PlusOne, on the cover.
Sexual wellness has been identified as one of the top 10 emerging health trends of 2023. In addition to the increasing industry growth and personal use of sexual wellness products, there is a growing recognition that sexual wellness is a crucial aspect of overall health.
Sexual wellness products are now stocked at many retailers including Sephora, David Jones, and major pharmacy chains such as Blooms, Priceline and Chemist Warehouse. This change is a testament to the growing acceptance and openness surrounding this important aspect of our lives.
As a result, in-store shopping for sexual wellness products is expected to become more normalised – as these products are increasingly becoming available at mainstream retailers, consumers can now easily grab a number of intimate commodities alongside their regular beauty and wellness purchases. Would you like a vibrator with that mascara?
For this issue, Elisabeth King interviews Jodie Phillips, Managing Director at Chemcorp, the Australian distributor of PlusOne, about introducing the number one sexual wellness brand into the local market, where the sexual wellness category has experienced significant growth in recent years due to the emergence of sex-positive movements that have challenged gender and sexuality stereotypes and societal constructs. See page 10.
At the core of the sexual wellness movement is the belief that everyone deserves to feel comfortable and confident in their own skin. Whether consumers are seeking to enhance pleasure, address medical issues, or simply explore new experiences, there is a wide variety of products available to help them achieve their goals.
I jumped at the opportunity to take a deep dive into the world of sexual wellness to find out what’s contributing to the buzz around vibrators and other products on shelves, and what this means for both retailers and consumers. See page 20.
I am excited to welcome a new contributor onboard this issue, Jo Anne Hui-Miller, who was previously Managing Editor, Premium, at Inside Retail Australia, Asia & NZ before taking up a role at The General Store. Jo-Anne chats to Adrian Norris, co-founder of Aje, who has unveiled a new skincare and wellness brand Ikkari, see page 58, and also finds out why skincare services are on the rise, see page 42.
I had the pleasure of catching up with Guy Sebastian, who has launched a new fragrance inspired by his wife Jules, see page 50, and also sat down with Carina Chaz, who visited Australia from LA and shared with me how she is pioneering her cult gender-neutral, sustainable fragrance brand DedCool, see page 54.
There is loads more in this jam-packed issue, and thankfully I was able to squeeze in some pictures at the eleventh hour before going to print from the Dream Ball, see opposite page.
It was very inspiring to see more than 400 guests from the cosmetics and fragrance industries glam up and dig deep to make valuable contributions to the Look Good Feel Better community service program, run by the Cancer Patients Foundation, to support those undergoing cancer treatment. There wasn’t a dry eye in the house when industry veteran Danielle Lill shared her own experience with cancer, and the team at Retail Beauty wish her all the best in her recovery.
Read the Winter 2023 issue of Retail Beauty below:
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