Retail Beauty has previously  reported the beauty devices market is expected to grow at a compound annual growth rate of 18.8% during the forecast period from 2019 to 2027, starting from US$36.74 billion in 2018.

The Covid-19 pandemic has impacted virtually every facet of consumers’ day-to-day life, and they  have relied  more heavily on at-home beauty products and services due to lockdown restrictions and a focus on saving money during uncertain times.

Finishing Touch Flawless is one brand that has been cornering the at-home beauty device market.

Founded in 2017, and acquired by Church and Dwight in 2020, the brand is  best known for its hair removal products including the Facial Hair Remover and Brows Hair Remover.

Leah Porter, Brand Manager at Church & Dwight Australia, said they developed products and technologies that provide solutions that combine feminine cosmetic designs with unique engineering.

“We provide the most stylish, innovative solutions to common everyday beauty problem,” she said.

“We like to say that we are the finishing touch to your beauty routine, so you can look and feel flawless every single day.”

Leah said although hair removal devoices “remain the cornerstone for our brand” that “we have further expanded the range into beauty tools and they have become a staple in beauty cupboards everywhere”.

The latest tools by Finishing Touch Flawless launched to market are the Salon Nails Mani-Pedi Nail Care System  and the Pedi Electronic Pedicure Tool, File & Callous Remover.

The mani-pedi system shapes and files, grinds and smooth, buffs and shines nails and comes with six  interchangeable heads,  and an LED light for a clear view of the nails.

The pedicure tool removes tough calluses, cracked dry skin, and rough on heels, toes, sides, and balls of feet.

The products were launched via Zoom with a mani masterclass with Natalie Ferrari, founder of Sydney salon The Parlour Room, who demonstrated how to achieve ‘gram worthy’ nails at home using the tools.

Also launched was the Cleanse Spa, multipurpose 3-in-1 device that combines a body cleanser, exfoliator, and massager.

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