L’Oréal Paris has partnered with Lebanese fashion designer Elie Saab to launch a limited edition makeup collection.
Elie’s couture collections are available in Paris, Beirut and London – he famously dressed Kate Middleton for Royal Ascot in 2019 – and he was the first Arab to be admitted to the fashion industry’s governing body, Chambre Syndicale de la Haute Couture.
Delphine Viguier-Hovasse, L’Oréal Paris Global Brand President, said the partnership was “more than just a fashion collaboration”.
“The launch of this collection during such unprecedented times will be a way for L’Oréal Paris and Elis Saab to bring optimism, beauty and self-worth; an accessible way for every woman to indulge in a little escapism and experience the strength that comes from beauty,” she said.
Elie Saab said his goal “has always been to make women look beautiful”.
“This collection allows me to bring an array of products to fit into women’s lives; helping them to feel more elegant and confident in their everyday,” he said.
L’Oreal Paris has previously collaborated with fashion powerhouses Balmain and Karl Lagerfeld, as well as celebrities Isabel Marant, Camila Cabello, and even Mickey Mouse.
The L’Oréal Paris x Elie Saab makeup collection is available exclusively at Chemist Warehouse.
