Beiersdorf, the parent company of Nivea, has delivered strong growth to 8.8 billion euros (AUD$13.85 billion) for its FY22. A surge of 10.2 per cent over the previous year’s figure of 7.6 billion euros (AUD$11.96 billion).
2022 was an excellent year for Beiersdorf with a remarkable result, said Vincent Warnery, CEO of Beiersdorf. “For the first time in at least two decades, we delivered double-digit organic sales growth. Our major growth and profitability drivers were well-balanced between Nivea business in Europe, the Nivea business in emerging markets, our Derma business, and our luxury business with La Prairie.
“I am pleased to announce that Eucerin and Aquaphor, our Derma business achieved a major milestone three years earlier than planned with nominal sales revenue of more than one billion euros (AUD$1.57 billion) for the first time.”
The Consumer Business division, led by Nivea, fired on all cylinders last year, lifting 16.3 per cent to 7.1 billion euros (AUD$11.71 billion) – up from 6.1 billion euros (AUD$9.6 billion) the year before. All regions and brands contributed to the upbeat result – Africa/Asia/Australia (+10.2%), the Americas (+23.2%) and Europe (+5%).
La Prairie also saw organic sales edge up 1.9 per cent with nominal sales rising to 655 million euros (AUD$1.03 billion), by contrast to last year’s figure of 599 million euros (AUD$948.9 million). The recovery of the global travel retail market and bricks-and-mortar sales in North America were the main growth drivers.
Other bottom line-boosting strategies during FY22 included the launch of Eucerin suncare products in the US, the world’s largest suncare market, and the acquisition of Chantecaille. Beiersdorf plans to accelerate its growth in the luxe beauty market through the French prestige skin and makeup brand. In December, the multinational also acquired a majority stake in Belgian life-science company, S-Biomedic, to extend its footprint into the acne treatment and microbiome categories.
On the back of its outstanding results FY22 results, Beiersdorf forecasts sales growth for its Consumer Business division to be in mid-single digit range for the full year 2023. Thanks to our well-balanced business portfolio, we can press ahead into the future more securely and with confidence, added Warnery.
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