tbh Skincare has made a strategic move to expand its reach and brand recognition by partnering with a well-known personality for its launch into Priceline.
Former Miss Universe Australia, mental health advocate and Priceline ambassador Olivia Molly Rogers has collaborated with the brand for its roll out into the pharmacy chain giant.
tbh Skincare’s co-founder Rachael Wilde said she was thrilled with the partnership.
“When we started considering retail partnerships, Priceline was always the ideal partner we wanted to work with,” she said.
“Not only does it have the pharmacy side of the business, which aligns perfectly with the nature of our treatment products, but it also creates a really accessible environment, which is what we wanted for our customer group. The last thing we wanted was to make shopping for your breakout products an intimidating experience. We love the approachability and affordability of Priceline, and are absolutely thrilled to be sitting next to some really incredible brands on shelf.”
Olivia was first encouraged to try tbh Skincare by a friend in 2021 while going through her own experience with adult acne. It had been a journey she had been sharing openly with her hundreds of thousands of followers online.
“I tried tbh a couple of years ago and was so relieved to finally find an acne brand that not only helps your skin when it’s breaking out, but also helps to maintain your skin day to day,” she said.
“tbh is approachable and fun, which you don’t often see when it comes to acne brands. I love that it is Australian made and run by an incredible mother-daughter powerhouse duo. I feel like tbh and I are a really good match and I am so excited about my partnership with the brand.”
tbh Skincare launches into Priceline stores from the end of March.
Meanwhile, TikTok-famous Contour Cube, a facial ice tool, has announced its launch into 440 Priceline stores in Australia.
The ‘cube’ has created a new ice facial industry introducing a world of cryotherapy and skin icing. In the two years since its launch, it has gained recognition and credibility from beauty enthusiasts worldwide, including celebrities like Kendall Jenner.
This Australian-designed skincare tool claims to ‘lift the skin naturally, tighten pores, reduce inflammation and de-puff eye-bags’.