In true Dr Naomi style, the impressive milestone was marked with a birthday lunch at Reign QVB Sydney.
Hosted by CEO Olivier Duvillard, formerly CEO of Ultraceuticals and ANZ General Manager Jurlique, the champagne was flowing as media and influencers flew in from around Australia to toast to Dr Naomi.
But in a very unfortunate twist of events, Dr Naomi tested positive for Covid-19 48 hours out from the event, so she was unable to attend.
Luckily Dr Naomi Skin Creative Director Alan Nowak was able to work his magic as a body double for the day.
Olivier said the past 12 months had been a labour of love from a high amount of people to create the “clean cosmeceutical” range.
“We have two teams of chemists that we came up with 18 formulations and two devices, it’s a high amount of work,” he said.
“Coming to the market with such a complete offer, we wanted it to stand out, not only in the formulations, but as we all know it is Australian made, vegan and cruelty-free, while being results-focused.”
Guests were given a preview of the new neck and décolletage LED treatment device, cheekily titled Big Dec Energy, which will launch into the market from August 2022.
The event wrapped up with Jack Vidgen serenading guests with Happy Birthday.
Images from the launch event below.
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